Toothpaste Advertisement

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Toothpaste Advertisement

The main target audience for my advert is adults/young adults that are purchasing toothpaste for themselves or their family.The main age that would be using this product is 3+.
The demographic for this product would be both male and female of the working class.
The psycho-graphic for this audience would be people who want clean and fresh teeth.
This advert is mainly non verbal however it does have the slogan "For a healthy mouth, see and feel it cleaning."This suggests to the audience that this product will clean your teeth and you can even feel the effects of the product working.
The overall main message of my advert is to attract people who want fresh and clean teeth and to show that this product has these results.I have communicated this by adding somebody with white/straight/perfect teeth in my advert.
I have also included an image which I took of my tube of toothpaste, this stands out in the advert and catches the eye of the audience.
The connotations of the colour blue and of the water imply refreshness and cleanliness and these are
the themes I wanted to reflect through my advert.
The colours (Red, White, Blue) also would be recognised as the NHS (National Health Service) or BDA (British Dental Association) reflecting that this product is well trusted and professional just like these services.

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