Elle Burton BTEC Media

Construction of representations in the news Thousand Oaks: 'Mass shooting' reported at California bar - BBC  News In this news report of the California bar shooting the clip is constructed to be very important and portrayed to be urgent.In the clip to news company uses a big sign to display "Breaking News" by doing this it automatically grabs the viewers attention making the view feel as though they need to be aware of this sudden news.The words "Breaking News " are also the only words on the screen therefore the news company are trying to show urgency. The new company further on in the report displays the words "California Shooting" the use of the verb "shooting" also constructs the report to show fear yet importance of alerting people. BBC News also displays on the screen "Multiple injuries" the adjective "Multiple" shows that a lot of people have been affected.The use of this adjective further makes the vie...

Coronation Street - Faye finds out she's pregnant. - In this clip from Coronation Street we see Faye,  a young teenage girl who finds out she is pregnant. This clip shows the stereotype that people/adults  think that some young girls are irresponsible/reckless, don't look after themselves and that they don't care about the people that they are affecting around them. - Also the male friend is being really caring and friendly  whereas in real life males are considered not caring  or friendly therefore this shows that this male is challenging the stereotype. - Another stereotype addressed in this clips that young children are becoming more and more obese, this is down to the parents that aren't providing the healthy/nutritious diet that their growing children need. Eastenders- Meet the Taylor's. -In this clip we see the Taylor family enter the square, our first opinion of this family is that they are quiet "rough" as from this c...

Mythologies Toothpaste : Clean, fresh, affective, simple, powerful, scientific, dentist recommended, professional recommended, confidence. Colours: white/blue(Suggesting cleanliness, the colours also suggest that this product is simple yet high quality.) Media Mythologies - Media myths are commonly held beliefs, and they are used frequently to create meaning in advertising. Example 1 : Flowers Flowers suggest clean, feminine, perfume. Example 2 : Glue Glue suggests strong, powerful, affective. When an image has no clear meaning then the meaning is often attached through the use of a caption and logo. This is called ANCHORING, because meaning is anchored (locked) in the image through the use of the caption and/ or logo. Example: Sauvage (Male perfume) Male in desert looking serious- The expression on the mans face makes the audience feel as though their is a serious and manly tone. By using the mythology of a desert it creates an image fir the audience t...

Advert Analysis Hair Product- Denotation- This advert shows a lion in the middle of a field with its hair styled in a nice way. Connotation- The connotation of this advert is that this hair styling product works on the wildest hair. The use of the gold colour on the lion shows that by using this product you will get shiny, silky results just like the lion. Audience-The main audience for this product is female, particular females who experience wild and hard to control hair. The advert uses the myths surrounding the lion, linking that a lion is a wild animal and that this product can tame the wildest of hair. Also, the advert is considered very persuading and memorable as it coveys humour through the image as normally you wouldn't see a lion with well presented hair. Shoe Polish- Denotation-This advert shows a shoe being used as a mirror. Connotation- The connotation to his advert is that the polish used on the shoe is that good that it can be used as a mirror. ...

Contrasting Music Videos F oo Fighters - Learn To Fly  An Abstract Video In this music video, the main stereotype is of the obese people on the plane. As when the obese people are served the coffee which has accidentally been contaminated with a certain drug, it causes them to hallucinate making them see people as food. This shows the stereotype that all obese people think about is food. There is also the stereotype that the male flight attendant is gay. This stereotype mainly comes from that traditionally females needed to be slim to fit down the aisle and that female flight attendants need to be clean/well-taken care of as well as welcoming. However, stereotypically men aren't considered friendly/slim/well-taken care of, however when in the music video we see this slim/friendly man and the main representation of him is that he is a gay man. This stereotype is not considered fair as many straight men are flight attendants and many people will stereotype them as gay.This c...