Codes and Conventions of Film Posters

Codes and Conventions of Film Posters


Film: Jaws
Platform: Film Poster
Genre: Horror,Comedy Drama and Suspense.
This film poster portrays horror as their is a shark which looks to be nearly eating a human, this creates an image to the viewer that this film is scary suggesting that the genre of this film is horror.
The tag-line also repeats the word "terrifying" which again implies that this is a horror film.
The film title is also a huge part of this poster as it is bold and eye-catching.The use of the colour red creates an image of blood which make the reader automatically assume that their could be a death in the film.
Also the colour blue gradually gets darker the further down the poster you look, this creates a mysterious feel making the viewer question what is hidden in the darkness, creating a fear of the unknown.
The film poster also has the actors names at the top of the poster suggesting that theses important roles are of a high position and should be recognized first.

Film: Maleficent
Platform: Film Poster
Genre: Family Film, Fantasy, Romance and Action.
This film poster portrays to the viewer that this film is quite scary as there is an evil looking character in the middle of the poster.
However above the title there is the "Disney" logo this portrays to the viewer that this film can't be that scary as Disney's main audience is children and families.
This film poster also has the main characters real name "Angelina Jolie" at the top of the poster, the use of the well known actors name attracts the viewer instantly making them think that the film is already going to be good, just by knowing that a famous actor is in this film.
The use of the white background on his poster is used to make the dark colours (red and black) stand out as these colours automatically create an image of darkness and mysteriousness.





Film: Pirates of a Caribbean
Platform: Film Poster
Genre: Comedy,Action,Fantasy,Adventure and Swashbuckler film.
This film poster portrays to the viewers that this film is surrounding the theme of action and adventure.
The use of the pirate in the middle backs up the theme of adventure as the myths of pirates is that they are always on an adventure.Also the use of the well known actor Johnny Depp instantly attracts the viewers as he is known for playing his roles well.
This advert also has the "Disney" logo at the bottom of the poster, therefore this attracts family and children.
This film poster also has the actors names at the top of the poster this portrays that if by having famous names on the poster that it will attract more people.

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